Following the success of the 1st WIEF Web-Reach Internet Marketing Workshop in Kuala Lumpur in February 2012 and the 1st Regional WIEF Web-Reach Internet Marketing Workshop in Nairobi, Kenya in October 2012 and 2nd Regional WIEF Web-Reach Internet Marketing Workshop in Surabaya, Indonesia in April 2013, the WIEF Businesswomen Network (WBN) organised the 3rdRegional WIEF Online Marketing Workshop in Casablanca, Morocco on 18 – 22 February 2014.
Apart from providing networking opportunities for women entrepreneurs, the 3rd WIEF Regional Online Marketing Workshop provided an excellent tool to harness the power of internet marketing and to connect their businesses to the World Wide Web.
“This Workshop is a testament to our dedication in elevating the entrepreneurial development of businesswomen. In today’s business practices, online presence and internet marketing plays a pivotal role in the growth and sustenance of many enterprise. It gives me immense pleasure and satisfaction to see women entrepreneurs utilising the Workshop’s hands-on practical training on online marketing strategies and techniques to excel in their respective businesses”, said WIEF Foundation Chairman, The Hon. Tun Musa Hitam.
“The tides are turning in favour of women in developing countries. Women are pushing the boundaries of their traditional roles while supporting their families, creating jobs and contributing to the waves of innovation emerging from the least likely of places. Women entrepreneurs—with their natural instincts for commerce—undoubtedly recognise the enormous potential of creating voice and presence online,” explained WBN Chairman Dato’ Dr.Norraesah Mohamad.
The trainers of the Workshop provided hands-on training to participants on several key modules including Search Engine Optimisation (SEO), Knowledge Sharing & Viral Marketing Strategies, Photo & Video Marketing, Online Monitoring tools and Social Media Marketing on Facebook and Twitter.
The Hon Tun Musa Hitam presenting a prize to the winner of the best website, Malika
The successful 3rd Regional WIEF Online Marketing Workshop was organised by the WIEF Businesswomen Network (WBN) in collaboration with the Islamic Centre for the Development of Trade (ICDT); an organ of the Organisation of the Islamic Conference (OIC), and supported by the Ministry of Industry, Trade, Investment and the Digital Economy of Morocco. The event was also supported by The Coca-Cola Company as the Strategic Partner and MyEG Bhd as a Sponsor.
Since its inception, WBN has launched a series of initiatives designed to empower both aspiring and experienced women entrepreneurs through business programmes such as the WIEF Annual Businesswomen Forum, WBN Women Entrepreneurs Workshop, and the recent WIEF Web-reach Internet Marketing Workshop. Other programmes being planned for 2014 would include the webinar WIEF AWESOME Programme commencing in April 2014 and the WIEF Women Entrepreneurial Retreat in Malacca, Malaysia in May 2014.