Media Partner Packages

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Media Partnership

Come Join us as a Media Partner

As part of the marketing and promotion drive for the 12th WIEF, we are reaching out to prospective media partners to collaborate with us and to communicate the event.

A partnership with the World Islamic Economic Forum (WIEF) will further the reach of your publication, giving you access to our delegates through a range of pre-event and on-site branding opportunities, as well as providing you a captive audience to drive your membership or subscription campaigns.

As an official media partner, your organisation can take advantage of our three-tiered media partnership packages tailor-made with its own set of benefits that includes marketing and branding opportunities, usage of the WIEF logo, prominent listing in the Media Partner section of the 12th WIEF website and the association with the WIEF brand.

According to The Economist Magazine’s 2008 Global CMO Report, 45 per cent of those polled said that conferences and events are the advertising mediums which are most important in meeting their company’s key marketing objectives.

As WIEF enters its 12th year, media partnership and support continue to play a crucial role in amplifying global media coverage of the Forum. Media partners are important to us, as we keep on striving to build bridges through business across countries and regions through our annual gathering of world and business leaders.

Since its inception in 2005, WIEF has evolved into a highly-acclaimed international platform that draws heads of government, experts, captains of industry, academics and entrepreneurs together to build bridges through business across the Muslim and non-Muslim worlds.

Last year, the Forum saw the presence of nine Global Leaders, 13 Ministers and Government Representatives, and 4,113 participants from 102 countries, as well as rave reviews and worldwide media coverage. We have, indeed, come a long way, from a mere three Global Leaders and 600 participants at the inaugural Forum. WIEF is now recognised by world leaders as a focal point to promote the economic agenda of their own countries and to network with the business community of other countries.

The 12th WIEF will position our media partners as prime sources for contemporary world news, and in return you will offer the 12th WIEF extensive media coverage and impactful publicity.

  • BRAND VISIBILITY on a global platform
  • NETWORK and build new relationships
  • DIRECT ACCESS to high level officials and key corporate figures
  • PROMINENT EXPOSURE through our integrated marketing campaign
  • EXCLUSIVE RIGHTS to special coverage, features and interviews

BENEFITS FOR MEDIA PARTNER

Category 1 Barter Value of US$200,000
Branding as media partner of the Forum
Acknowledgement as media partner in Forum’s marketing collaterals
Acknowledgement as media partner in Forum’s publications
Acknowledgement as media partner in Forum’s advertising and printed materials
Acknowledgement as media partner in Forum’s on-site branding materials
Placement of media partner’s logo with hyperlink in Media Partner page of Forum’s website
One (1) full-page full-colour advertisement in Forum’s programme book
An opportunity for media partner’s correspondent or news anchor to moderate a panel session at the Forum
Placement of media partner’s publications at shared designated area with high traffic at the venue

Complimentary delegate passes

5

Complimentary Gala Dinner invitations

5

Exclusive Interviews with Forum’s key speakers and contributors before the event
Interviews with Forum’s key leaders during the event
Interviews with Forum’s key speakers during the event
Special discount for media partner’s subscribers for Forum registration
One standard booth at the Forum’s exhibition for media partner to display its profile and publications
Promote media partner through articles/ news written on the 12th WIEF on Forum’s social media platforms (Facebook, Twitter and Instagram) pre and post event
Category 2 Barter Value of US$100,000
Branding as media partner of the Forum
Acknowledgement as media partner in Forum’s marketing collaterals
N/A
Acknowledgement as media partner in Forum’s advertising and printed materials
N/A
Placement of media partner’s logo with hyperlink in Media Partner page of Forum’s website
N/A
An opportunity for media partner’s correspondent or news anchor to moderate a panel session at the Forum
Placement of media partner’s publications at shared designated area with high traffic at the venue

Complimentary delegate passes

3

Complimentary Gala Dinner invitations

3

N/A
Interviews with Forum’s key leaders during the event
Interviews with Forum’s key speakers during the event
Special discount for media partner’s subscribers for Forum registration
N/A
Promote media partner through articles/ news written on the 12th WIEF on Forum’s social media platforms (Facebook, Twitter and Instagram) pre and post event
Category 3 Barter Value of US$50,000
Branding as media partner of the Forum
Acknowledgement as media partner in Forum’s marketing collaterals
N/A
N/A
N/A
Placement of media partner’s logo with hyperlink in Media Partner page of Forum’s website
N/A
An opportunity for media partner’s correspondent or news anchor to moderate a panel session at the Forum
Placement of media partner’s publications at shared designated area with high traffic at the venue

Complimentary delegate passes

2

Complimentary Gala Dinner invitations

2

N/A
N/A
N/A
Special discount for media partner’s subscribers for Forum registration
N/A
Promote media partner through articles/ news written on the 12th WIEF on Forum’s social media platforms (Facebook, Twitter and Instagram) pre and post event

BENEFITS FOR WIEF FOUNDATION

Category 1 Barter Value of US$200,000
Branding of 12th WIEF as event partner
Acknowledgement of 12th WIEF as event partner in media partner’s print publication
Acknowledgement of 12th WIEF as event partner in media partner’s website

** 30-second promo spots campaign on media partner’s TV channel throughout the three (3) months before the event in Asia, Europe and Middle East

120

** 60-second event highlights spots campaign on media partner’s TV channel post event in Asia, Europe and Middle East

110

Full-page, full-colour advertisement in media partner’s publication

4

Banner advertisement on media partner’s website to run from April to last day of event in August 2016
Event listing with Forum’s logo, hyperlink and a brief profile of the event on media partner’s website
Placement of Forum’s logo with hyperlink on media partner’s website

Email blast on announcement of the 12th WIEF to media partner’s subscribers

3

 

Publication of Forum’s press release on the announcement of 12th WIEF in media partner’s print and online platform
Commitment to interview a key speaker before the event
Publication of Forum’s press releases and articles on 12th WIEF in media partner’s print and online platform before, during and after the event
News coverage, including press conferences, of 12th WIEF before, during and after the event

Promotion of Forum on media partner’s social media platforms (name of event, date, venue, web link and hashtags)

5

 

Opportunity for distribution of WIEF marketing materials at events organised by media partner
Category 2 Barter Value of US$100,000
Branding of 12th WIEF as event partner
N/A
Acknowledgement of 12th WIEF as event partner in media partner’s website

** 30-second promo spots campaign on media partner’s TV channel throughout the three (3) months before the event in Asia, Europe and Middle East

80

** 60-second event highlights spots campaign on media partner’s TV channel post event in Asia, Europe and Middle East

70

Full-page, full-colour advertisement in media partner’s publication

3

Banner advertisement on media partner’s website to run from April to last day of event in August 2016
Event listing with Forum’s logo, hyperlink and a brief profile of the event on media partner’s website
Placement of Forum’s logo with hyperlink on media partner’s website

Email blast on announcement of the 12th WIEF to media partner’s subscribers

2

Publication of Forum’s press release on the announcement of 12th WIEF in media partner’s print and online platform
Commitment to interview a key speaker before the event
Publication of Forum’s press releases and articles on 12th WIEF in media partner’s print and online platform before, during and after the event
News coverage, including press conferences, of 12th WIEF before, during and after the event

Promotion of Forum on media partner’s social media platforms (name of event, date, venue, web link and hashtags)

3

Opportunity for distribution of WIEF marketing materials at events organised by media partner
Category 3 Barter Value of US$50,000
Branding of 12th WIEF as event partner
N/A
Acknowledgement of 12th WIEF as event partner in media partner’s website
N/A
N/A

Full-page, full-colour advertisement in media partner’s publication

1

Banner advertisement on media partner’s website to run from April to last day of event in August 2016
Event listing with Forum’s logo, hyperlink and a brief profile of the event on media partner’s website
Placement of Forum’s logo with hyperlink on media partner’s website

Email blast on announcement of the 12th WIEF to media partner’s subscribers

1

Publication of Forum’s press release on the announcement of 12th WIEF in media partner’s print and online platform
N/A
Publication of Forum’s press releases and articles on 12th WIEF in media partner’s print and online platform before, during and after the event
News coverage, including press conferences, of 12th WIEF before, during and after the event

Promotion of Forum on media partner’s social media platforms (name of event, date, venue, web link and hashtags)

2

Opportunity for distribution of WIEF marketing materials at events organised by media partner
Note: ** For Broadcast Media Partners only
A-9-1, Level 9, Hampshire Place Office,
157 Hampshire, No 1 Jalan Mayang Sari,
50450 Kuala Lumpur,
Malaysia
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