Ogilvy Affirms Leadership in Islamic Branding with Global Public Relations Duties for the World Islamic Economic Forum


Oct  1st

Forum themed “Changing Trends, New Opportunities” to look beyond religious tensions and drive collaborations to explore global business opportunities 


Singapore: October 1, 2012 – Ogilvy Noor, the world’s first bespoke Islamic Branding practice, has been selected by the World Islamic Economic Forum (WIEF) Foundation to develop and execute a worldwide public relations strategy for the upcoming 8th WIEF to be held in Iskandar Malaysia, Johor from 4-6 December 2012. The 8th WIEF is organised by WIEF Foundation and hosted by Government of Malaysia and Johor State Government. Led by Ogilvy Public Relations Singapore, the global campaign includes engagements across the United Kingdom, Malaysia, Indonesia and Singapore. This comes on the back of Ogilvy PR’s appointment to manage the World Economic Forum for the sixth consecutive year.

Aimed at connecting Muslim and non-Muslim communities, the annual Forum brings together global business, financial and political leaders to discuss, collaborate and seize opportunities in a rapidly changing world. Several Memorandums of Agreement (MOAs) and Memorandums of Understanding (MOUs) between global organizations including an MOU between Coca-Cola Company and WIEF Foundation were signed at the 7th WIEF held in Kazakhstan last year, bringing the total number of partnerships forged to 15 since 2009.

This year’s Forum will be attended by Dato’ Sri Najib Tun Razak, Prime Minister of Malaysia, Sheikh Hamad Bin Jassim, Prime Minister of Qatar, Ellen Johnson Sirleaf, President of Liberia and 2011 Nobel Peace Prize Laureate, Ikililou Dhoinine, President of the Union of Comoros and Dr. Ahmad Mohamed Ali, President of Islamic Development Bank (IDB).

The 8th WIEF will initiate dialogues across a diverse range of topical issues including the changing dynamics of the global economy, the growing influence of youth and women in the business world, and the role of technology to nurture a sustainable future.

Tun Musa Hitam, Chairman of WIEF Foundation said, “Ogilvy has the capabilities and local market insight to effectively communicate the relevance of the World Islamic Economic Forum to the business community worldwide. It is an exciting time and we look forward to making the 8th WIEF in December a success.”

“We believe there are opportunities to cultivate a long-term collaborative partnership with the WIEF Foundation,” said Ogilvy Noor President John Goodman. “Our strengths lie in our global reach and depth of communications experience, which the WIEF values in a strategic partner. This is complemented by our Ogilvy Noor offering, which is the world’s first branding practice to focus exclusively on Muslim consumers. The world’s Muslim populations are undergoing unprecedented transformations, which we believe will have a lasting impact on the global economy. Our partnership with the WIEF will help advance the positive, growing, sometimes overlooked contributions of the Muslim world and promote peaceful, prosperous and relevant cooperation.”

Ogilvy Public Relations Southeast Asia Managing Director Andrew Thomas added, “The WIEF is an excellent platform for leaders, Muslim and non-Muslim alike, to drive collaboration that addresses global business issues. Each participant can expect tangible opportunities and outcomes from WIEF and the chance for their companies to be a part of global developments in Muslim economies.”

Leading up to the 8th WIEF in December, London will host the 6th WIEF Roundtable on October 3, 2012. The roundtable will feature a series of guest speakers and will be divided into two sessions, the first on the challenges and opportunities to doing business with the Muslim world and the latter session to focus on the Eurozone crisis and its lessons for the Muslim world. Throughout 2012, WIEF Foundation has hosted events in Bangladesh, Indonesia, India, Kenya, Malaysia and the United Kingdom.



For further information, please contact:

Q Akashah

Ogilvy Public Relations

Tel: +65 6213 7881/+65 9825 1944

Email: akashah.q@ogilvy.com


Agustin Bautista

Ogilvy Public Relations

Tel: +65 6213 6996/+65 9231 0623

Email: agustin.bautista@ogilvy.com


About the World Islamic Economic Forum (WIEF) Foundation

The WIEF Foundation, a not-for-profit organisation based in Kuala Lumpur, organises the annual World Islamic Economic Forum, a world-class business platform showcasing business opportunities in the Muslim world, and runs programmes of the various initiatives of the Foundation that strengthen people partnership and knowledge exchange between Muslim and non-Muslim communities across the globe.  True to its commitment to ‘Build Bridges Through Business’, the WIEF Foundation also formed the WIEF Businesswomen Network (WBN), WIEF Young Leaders Network (WYN) and the WIEF Education Trust (WET) to focus on initiatives such as roundtable discussions, leadership programmes, business networking forums, and even creative arts festivals.

For more information, visit www.wief.org or www.8thwief.org.

About Ogilvy Noor

Ogilvy Noor is a multidisciplinary practice focused on Islamic branding, drawn from across the breadth and depth of Ogilvy& Mather Group’s global network. It is the world’s first bespoke Islamic Branding practice, offering expert practical advice on how to build brands that appeal to Muslim consumers, globally. Ogilvy Noor is led by a team of experts based across our key Muslim market offices worldwide. A wide network of communications professionals supports the core team across all the Muslim markets in which Ogilvy operates across 450 offices in 171 markets. For more information, visit www.ogilvynoor.com.

Ogilvy Public Relations                                                                                        

About Ogilvy Public Relations

Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world’s largest communications services groups. For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr.