WIEF FOUNDATION ANNUAL PROGRAMME THEME FOR 2021
Digitalisation: Pathways for Innovative Transformations
RATIONALE OF THEME
Digitalisation is not a trend. It is a necessary tool for digital transformation that adapts old ways of doing business onto digital platforms. Thus, businesses are able to create value-producing opportunities such as new revenue and thrive in the 21st century as well as beyond. Current economic climate, as well as pandemic, are catalysts that heightened the urgency for digital transformation. With that in mind, 2021 initiatives by WIEF Foundation are designed to assist and inspire businesses to speed up the process of digitalisation.
Why digitalisation as a theme? It’s because digitalisation is at the heart of an economic recovery. It fills the gap for many societies as the tool for economic growth and recovery. The pandemic has certainly cemented this fact. What’s needed now is a guide on how, what and when. It’s all good to wait and rely on governmental action to accelerate digital transformations, but it’s better to take the initiative yourself. We believe, WIEF Foundation’s programme throughout 2021 under the annual theme of digitalisation, will act as a playbook for digital transformation of businesses and thus, spur resilient economic recovery.
WHY HAVE AN OVERALL ANNUAL THEME?
The process of innovating the Foundation’s annual initiatives is gradual but steady. It’s deliberate. Because in a time of uncertainty, the Foundation’s initiatives are seen as consistent markers of economic guidance.
For the first time, an annual theme is being used as a comprehensive way to tie together the Foundation’s programmes for 2021. Having a theme focuses heads of programmes’ intent and planning of topics for their initiatives, while highlighting a very current issue affecting and influencing the global economy. Besides, this exercise increases brand awareness and brand positioning.
A comprehensive series of programmes will also create a positive perception and sustain the confidence of stakeholders.